The ads feature photos of various DC 37 members from construction workers to librarians with statements like “I’m DC 37. I protect children. And Taxpayers’ dollars.” and “I’m DC 37. I strengthen the city’s infrastructure.”
You can see the ads on the top banner of this link: http://www.dc37.net/news/headlines/whitepapers.html
DC 37 is a union consisting of 125,000 members with 1,000 different job positions. The ad campaign seeks to shed light on a “shadow government” of private contractors and outside consultants in NYC. The ad critiques the excessive spending and pleads NYCers to call Mayor Bloomberg or city council members asking them “to save $9 billion by eliminating costly private contracts and allowing city workers to do the jobs for less and with more accountability.”
What a sharp contrast to the Blondel readings that describe a strong and highly respected civil service system in France that employs 2 million workers. The civil service’s long-standing history, prestigious training schools and excellent services have promoted a culture of respect for this field on a much larger scale than
I am curious to hear more about the impact these ads have and how many NYCers are actually compelled to make calls to Bloomberg to voice their opinions. The ads extend a powerful message to NYCers with its succinctness and bottom-line content as well as the additional information about the excessive amount of money given to private contractors. In a time of recession, the ads play upon our empty-pocket emotions of wanting the government to save money and end corruption and unequal favoritism. I also wonder if there is another side to the story that we need to hear from the private contractors.
Interestingly enough, as I reached my station destination, I overheard a fellow strapholder say to his friend “city employees are a bunch of lazy (expletive).”
- Jessica
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